How it works
Two things decide whether a buyer ever gets as far as contacting you. Whether you are named when they ask, and whether what is said about you is true. This page covers what we check, what happens in what order, what it costs, and what we will not promise.
The mechanics changed, and almost nothing about most websites changed with them.
Someone describes what they need and asks an assistant instead of working through a results page. What comes back is a short paragraph naming two or three businesses.
There is no second page to be on. Either you are named or you are not.
Assistants answer from a handful of sources they trust, and most of those are not your website — directories, listings, review platforms, other people's roundups.
That is why a firm with a good site can be invisible, and why the fix is rarely just a rewrite.
Four steps. You do almost none of the work, and you can stop after the first one with something useful in hand.
Most snapshots go out unasked: we choose a business, run the questions and email the owner. You can also send us a name or a link.
Six questions your customers would genuinely put to ChatGPT, Google and Perplexity, run in clean sessions with no account history. Every answer recorded, dated and screenshotted, because these answers drift.
What came back, who got named instead of you, and anything the assistants state about you that is wrong. Two pages. Not a deck, and not a sales pitch.
Reply if you want to know what we would look at next. If you don't, that is the end of it. The snapshot is free either way, and there is no call unless you ask for one.
Four checks, every time. Most firms fail at least one, and the first is often the whole problem.
Assistant crawlers are separate from Googlebot, and plenty of hosting and security setups block them by default. A firm can do everything else right and stay invisible because one file says no.
We check this first, because when it is wrong nothing else matters.
We run the questions a buyer would actually ask and record who appears. If it is not you, it is somebody.
Knowing which competitor keeps getting named is worth as much as knowing you are missing.
Assistants state things with total confidence and get them wrong — services you dropped, areas you do not cover, accreditations you never held, a number that stopped working two years ago.
Most of that traces back to your own facts disagreeing. Your site, your Google listing, Companies House, your professional bodies and a dozen old directories all describe you. Where they conflict, everything gets discounted.
Assistants answer from a handful of sources and weigh other people's pages above your own. A business mentioned nowhere except its own website gives them nothing to quote.
On your own site the test is different: most sites list services, but buyers ask questions. A page that answers the question can be quoted. A list of services cannot.
The ones we get asked before anyone signs anything.
Is this just SEO?
It overlaps, but no. Search engine optimisation competes for a position in a list of links. This competes to be one of the two or three names inside a written answer. Some of the underlying signals are the same. The target is not, and there are far fewer places to be.
Can you guarantee we will appear in ChatGPT?
No, and anyone who does is guessing. We control whether the crawlers can reach you, whether your facts agree with each other, and whether your pages answer the questions buyers actually ask. The assistants decide the rest. What you will get is a clear picture of where you stand, which is more than most businesses in your market have.
What does it cost?
The snapshot is free. The audit is £750 and takes ten working days. The foundation sprint, which is the fixing, and the monthly open once the first audits are delivered. You can stop after any of them.
How long does it take?
A snapshot usually reaches you within a week of asking. The audit takes ten working days. The fixing takes three to four weeks, with something you can check yourself live in the first week. Movement in the answers themselves is slower — assistants update on their own schedule, and a month of good work can produce no visible change at all. You will hear that before you sign rather than after.
How would we measure it?
Not in Google Analytics. Someone who gets your name from an assistant usually arrives by typing your name into a search bar, so it lands as direct or branded traffic with no trace of where it came from. We measure it by re-running the same questions every month and recording what changed.
Do we have to rebuild our website?
Usually not. The common faults are a blocked crawler, facts that disagree across listings, and no page that answers the question a buyer is actually asking. Sometimes the most useful work is not on your site at all, but on the sources the assistants already trust.
Who is this for?
Businesses whose customers are worth enough that a handful of extra ones pays for the work, and whose buyers ask questions before they choose. If your customers do not research and do not compare, this is the wrong spend and we will say so.
Three acronyms get used for this work. They overlap heavily, and they are here so the words are not a mystery when a supplier uses one at you.
Structuring content so a direct answer can be lifted straight out of it — the answer box at the top of a search page, or what a voice assistant reads aloud.
In practice: clear questions, short answers, and structured data.
Optimising to be used inside an answer an AI writes, rather than to rank in a list of links.
It rewards context over keywords — content that explains the full picture well enough to be summarised accurately and attributed to you.
The authority end of the same job. Dense, specific, first-hand content attached to a named person with real credentials.
The aim is that a model treats you as a source worth repeating, rather than one more page on the subject.
The honest version: one job, three names. Work that satisfies any one of them satisfies most of the other two, which is why we sell this as one thing measured four ways rather than as three separate products.
Short list, and we would rather it sat on the website than turned up later.
The assistants decide who gets named. We remove the reasons you are excluded and build the case for including you. That is the whole of what anyone can do, whatever they tell you.
You will not get a report saying an assistant sent you eleven enquiries. Nobody can produce that honestly.
We record the answers themselves, month on month, and you judge the trend.
We will tell you what is blocking the assistants and what we would change about it. We will not tell you what fixing it is worth, because nobody can and the ones who try are guessing.
Assistants update on their own schedule. A month of genuinely good work can produce no visible movement at all, and the first real change usually takes several months.
If you need work booked this month, this is the wrong spend and we will say so.
Send the business name, or a link to it. We'll run the questions and email you the two pages.
No sales call, no obligation.